FRMEFEST welcomes Canon as naming rights sponsor

Inaugural 2-day summit to unite and empower visual storytellers

Carriageworks, Sydney will host thousands of photographers, videographers and creators from around the world for the inaugural FRMEFEST 2025 presented with Canon Australia, a two-day international summit that will unite visual storytellers to explore cutting-edge technology, the latest trends and game-changing insights from global innovators, between 19 – 20 July 2025.

“We’re delighted to welcome Canon as the naming rights sponsor for the debut of FRMEFEST 2025. Canon is known for delivering high quality imaging products and innovative technology that has empowered creatives to share more compelling and eye-catching stories for decades. We’re excited to see this partnership develop and work together to promote and celebrate the power and impact of professional and emerging content creators everywhere,” FRMEFEST Group Director Selina Tran said.

Founded with a mission to establish a dedicated space for visual creators to connect, share knowledge, collaborate and push the boundaries, FRMEFEST aims to unite like-minded creative individuals and industry giants to support each other and the industry as a whole, reaching new heights in an ever-evolving and high demand field.

“We’re thrilled to support FRMEFEST 2025 and fill an important gap in Australia’s creative landscape. The FRMEFEST team’s passion for fostering community among visual creatives aligns perfectly with our values. We’re excited to bring together industry leaders for a cause that elevates the entire community,” said Aaron Berthelot, General Manager – Consumer Sales & Marketing, Canon Oceania.

Other brands joining the FRMEFEST 2025 Summit include Fujifilm, Sony, Camera House, Panasonic, Nikon, OM Systems, and many more industry giants to be announced soon.

The FRMEFEST 2025 program will cater to industry professionals, creators and enthusiasts (Day 1), emerging creators and the broader public (Day 2) to offer something for every kind of visual storyteller and creator. Attendees can expect an inspiring line-up including:
● Main Stage Presentations by renowned keynote speakers and industry leaders revealing emerging trends and technologies in visual storytelling.
● Hands-on Activations with widely used and state of the art photography and videography equipment, offering creators a chance to test new products and hone their skills.
● Industry Competitions with genre-specific prizes.
● Industry Exhibition showcasing a wide range of brands and the latest software and technology.
● Our marketplace will be led by our principal partner, Camera House, offering exclusive deals and opportunities for buying and trading.
● Meet and greet influencers and networking in the Collaboration Lounge.
● VIP Function evening post day 1, where our industry partners, speakers and guests come together in a more intimate setting

"FRMEFEST is more than just another industry event; it’s a movement setting new benchmarks and challenging the status quo," Selina explained. "Our goal is to spark creativity, drive innovation, tackle and address industry challenges, and fuel the dreams and ambitions of both current and future photographers, videographers, content creators, and visual storytellers worldwide. Community is everything"

Support the FRMEFEST Movement
For sponsorship, media inquiries, information on competitions, activations, or speaking opportunities, please contact media@frmefest.com or visit FRMEFEST.com.