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Pictured left to right: RF 35mm F1.4L VCM & Speedlite EL-10
Sydney, AUSTRALIA – 6 June 2024: Canon Australia today announces the RF 35mm F1.4L VCM, a first of its kind hybrid lens designed to capture both stills and video, along with the new Speedlite EL-10 for elevating portraits with controllable lighting.
Introducing the RF 35mm F1.4L VCM
This hybrid lens empowers creatives with the flexibility needed to reach new levels of artistry and mixed media. Part of an expanding lineup, this single lens performs like two, and is the only RF prime lens with a dedicated iris control ring for video1. It also boasts an 11-blade aperture, enabling smooth out of focus areas to separate the subject from the background or foreground, and minimal focus breathing to help videographers avoid visual distractions when pulling focus from one subject to another. Whether capturing an event, such as a wedding, or shooting a street documentary, this hybrid lens provides a seamless experience across both stills and motion.
Whatever the setting or environment, your creative goal is within reach. For moments when a wide angle is needed – whether that’s capturing a group at an event or reportage-style shots on the street – the 35mm focal length offers a sweet spot in perspective. The f/1.4 aperture can be used to control depth of field, delivering brilliant creative performance, even in those low-light moments, such as golden hour, a night skyline or a dimly lit event. What's more, the prime lens design of the RF 35mm F1.4L VCM includes the option for both front and rear filters, giving room for extra creative expression.
This lens is designed with the needs of photojournalists and content creators in mind. The fast Nano USM, combined with even faster Voice Coil Motor2 (VCM) technology, delivers quick and precise focusing for a rapid response as scenes unfold – helpful for shooting fast-paced stills of busy subjects like children or pets, or capturing the action smoothly on video. On top of this, the dedicated Lens Control Ring and customisable Lens Function Button allows photographers and videographers to stay immersed in the unfolding action when adjusting settings.
Those looking to shoot in more challenging environments can rely on the L-series design housing. A fluorine coating repels dirt and sand from sticking to the front and the light design (lighter than the EF predecessor) makes for comfortable shooting for long periods in the field. In addition, thanks to aspheric and UD lens elements, with Super Spectra and ASC coatings, users can enjoy clear images without the worry of flare and ghosting – even in the brightest of sunshine.
Introducing the Canon Speedlite EL-10
Lightweight, compact, and affordable to help photographers get even more creative, Canon has introduced a new Speedlite to the EL range. With category-leading 1.5 second recharge time, the Speedlite EL-10 has seamless integration with features such as linked custom modes and remote flash control.
The shooting experience is now smoother and easier than ever thanks to the multifunction shoe interface that allows for enhanced communication. The linked custom shooting modes support changing scenarios such as moving from sunlight to shadow on an outdoor shoot, or when working with changing colour tones when shooting fashion. Settings can be changed remotely through the Camera Connect smartphone app, with the camera and Speedlite responding together.
A zoom coverage of 24-105mm and a versatile power range help aspiring content creators to take control of their lighting and give images a professional gloss – whether that be maximising a glimmer in the eye of the subject or manipulating soft flash for a moody portrait. The Speedlite EL-10 is lightweight at 284g and powered by four AA batteries, making it perfect for everyday use.
Through the versatility, flexibility and seamless functionality of both the RF 35mm F1.4L VCM and Speedlite EL-10, Canon continues to support content creators as they strive to push the boundaries of their creativity. Demonstrating a commitment to further expanding the professional RF lens range, Canon confirms it is developing additional L series zoom and prime lenses with iris rings and size uniformity that share the same hybrid stills/video concept as the RF 35mm F1.4L VCM.
Pricing and availability
Pricing will be set at dealers’ discretion:
The RF 35mm F1.4L VCM is priced at $2,699 RRP (including GST). Scheduled to be available in Australia from late this month, the lens will be supported by Canon Australia’s 5-year warranty when purchased from an authorised Canon Australia reseller iii.
The Speedlite EL-10 is priced at $499 RRP (including GST) and is scheduled to be available in Australia from July 2024.
The EW-73F lens hood for the RF 35mm F1.4L VCM is priced at $65 RRP (including GST) and is scheduled to be available in Australia from July 2024.
1 When shooting movies and operating the iris ring whilst AF is in operation, on rare occasions, focusing and aperture values could be inconsistent when using EOS R system cameras released before May 2024.
2 IMPORTANT: The Voice Coil Motor in RF 35mm F1.4L VCM emits a low-level magnetic field. If you have an implantable cardiac pacemaker or other medical device, please consult your doctor before using this product. When the lens is not connected to the camera or when the camera is off may cause internal noise from the lens components. This is normal and not a malfunction. Minor movements during transportation do not affect performance.
