Think first, shoot later

Discover the art of thinking first and shooting later to create less but more meaningful images. 

Creating an image with a camera is simple. Creating an image in your mind and pre-visualising before you press the shutter is very difficult.

Nevertheless the latter is a very important step to become a better, more creative photographer.

This unique 'The Lab - Mindframe' experiment challenges our photographers to frame images in their mind before they even exist, indeed before they even have a camera in their hand.