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Designed with travellers and aspiring creators in mind, the EOS R50 is small and easy to use and works seamlessly with smartphones for instant sharing
Sydney, AUSTRALIA – 8 February 2023: Canon Australia today announces the new EOS R50 – a versatile camera with the ability to shoot 4K video, impressive audio and sharp stills. With 79% of Australians planning to travel in 2023 and more than half (55%) saying the rising cost of living won’t stop them from travelling1, this compact camera is ideal for ensuring you never miss a moment with highspeed continuous shooting up to 15fps. The EOS R50 is also the perfect gateway into the EOS R range for content creators looking to step up from their smartphone and refine their style, in both stills and video, using a dedicated camera. Its easy-to-use interface, intuitive design and advanced new automatic modes ensure professional-looking results. Accompanying the launch of the EOS R50 is the RF-S 55-210mm F5-7.1 IS STM – a compact telephoto lens specifically designed for APS-C cameras in the EOS R range.
With over a third (38%) or approximately 7.1 million Australians having bought or intending to buy a camera to use when travelling2, the EOS R50 is the ultimate travel companion with its lightweight design (375g) and comfortable grip, making capturing content on-the-go easy. Compose a shot at any angle with the vari-angle touch screen – up high, down low or with the camera facing you for vlogging and selfies while travelling and capturing content. The touch screen interface, electronic viewfinder and simplified layout of controls make the camera intuitive to use.
Creative Assist automatically offers the ideal settings for different scenes, while Creative Bracket mode provides multiple looks for each image. This makes the EOS R50 ideal for anyone new to mirrorless looking for a camera that they can develop their skills with at their own pace.
The high resolution 24.2 megapixel APS-C sized sensor offers genuine control over depth of field, taking sharp detailed stills with beautifully blurred backgrounds, and records UHD 4K 30p video oversampled from 6K for high quality memories in video. Automatic in-camera image merging guarantees focus when capturing subjects closeup. The camera also has reduced digital noise and controlled highlights when shooting at night, and more contrast when there’s a wide dynamic range.
The EOS R50 gives users the power to capture more, with Dual Pixel CMOS Auto Focus II that detects and tracks people, animals and vehicles to quickly focus on subjects, even if they are moving. This is supported by continuous shooting at 12fps using the electronic first curtain and 15fps silent electronic shutter to ensure that important moments aren’t missed.
RF lens compatibility and access to the EF lens range with an adapter3 makes shooting easy. From ultra-wide angle to super telephoto, versatile zooms to fixed lenses – the EOS R50 consistently delivers.
Featuring a multi-function hot shoe, vloggers can easily connect compatible external accessories4 such as a microphone to the camera, which is more resistant to noise interference than when connected via a cable. The multi-function shoe can also be used to supply power from the camera to compatible accessories which will assist users with power management when creating content on the go.
The EOS R50 gives travellers and content creators the ability to break boundaries without breaking their flow. Seamless Wi-Fi® and Bluetooth® connectivity5 enables image and movie transfer using the Camera Connect app for instant sharing and remote shooting. For users seeking fast, easy, wired connection for direct download and operation via the Canon Connect app, the EOS R50 is iOS MFI certified®6 for iPhone. Android users can enjoy the same benefits via USB-C to USB-C cable which can be purchased separately.
Perfect for vlogging or group photos, the Bluetooth connection also allows simple control with the BR-E1 remote control or a compatible smartphone to take images or start and stop recording. It’s also possible to use the EOS R50 as a webcam using UVC/UAC over a USB connection, requiring no additional software, to achieve high quality live streams and video conferencing.
Camera cloud platform, image.canon, enables Canon cameras equipped with automatic image transfer functionality7 to automatically upload image and video files in their original quality directly to image.canon and store them for up to 30 days8. Serving as a hub for users’ content, image.canon makes possible the transfer of image files to connected PCs, compatible smartphones and external web services. Canon recently made updates to image.canon, expanding its use to a number of new users with Adobe Lightroom® movie and corporate support enabling compatibility with a range of services including Frame.io and Google Photo accounts®9.
The RF-S 55-210mm F5-7.1 IS STM is a compact and versatile RF zoom lens (approx. 3.8x) that is ideal for capturing subjects that are further away or achieving a flattering look to portraits with subject separation and blurred backgrounds. Its image stabilisation means users can capture sharp photos even without a tripod, and a STM focusing system achieves smooth and quiet autofocusing perfect for shooting video. The RF-S 55-210mm F5-7.1 IS STM lens is perfect for shooting travel, sports and pets, positioned for users looking to experiment with different setups and expand their reach. The lens is the perfect addition for users with the EOS R50 and RF-S 18-45mm F4.5-6.3 IS STM.
Based on research with Canon’s community of photographers, a limited-edition strap combining quality, durability and style, as well as an easy to use quick-release connection, has been designed in partnership with Status Anxiety. Perfect for travellers or creating content on-the-go, Status Anxiety, specialists in high-quality leather goods, has created the strap exclusively for Canon and the new EOS R50.
The EOS R50 and RF-S 55-210mm F5-7.1 IS STM will be supported by Canon Australia’s 5-year warranty when purchased from an authorised Canon Australia reseller10. Pricing will be set at dealers’ discretion, with a RRP of $1399 (incl. GST) for the EOS R50 camera single lens kit (includes RF-S 18-45mm F4.5-6.3 IS STM) and a RRP of $1699 (incl. GST) for the twin lens kit (includes RF-S 55-210mm F5-7.1 IS STM and RF-S 18-45mm F4.5-6.3 IS STM). The exclusive Status Anxiety camera strap is included for a limited time11 in both the single and twin lens kits.
The RF-S 55-210mm F5-7.1 IS STM lens is also available separately with an RRP of $649.
Both kits and the lens will be available in Australia from late March 2023 and kits can be pre-ordered via EOS R50 and RF-S 55-210mm F5-7.1 IS STM
• 24.2 megapixel APS-C sized sensor
• New advanced automatic modes
• Dual Pixel CMOS Auto Focus II
• 3” vari-angle touchscreen
• UHD 4K 30p video oversampled from 6K
• RF-S telephoto zoom (approx. 3.8x) lens that covers a telephoto range equivalent to 88-336mm in full frame format
• New optics that use a PMo aspheric lens
• Allows close-up shooting at a maximum magnification of 0.28x
• Uses OIS for an image stabilisation effect of 4.5 stops (CIPA standard) and 7 stops when used with IBIS
To learn more about Status Anxiety and how the limited-edition strap was conceptualised, Will Sked, owner and creative director at Status Anxiety talks about the exciting partnership with Canon here.
1 Source: The Intrepid Travel Index, 2022 | Source: https://www.lifehacker.com.au/2022/09/where-australians-travel-2023-intrepid/
2 Source: YouGov survey January 2023, n=5,061
3 Adapter needs to be purchased separately. To view range visit: https://www.canon.com.au/lens-adapters
4 Compatible external accessories need to be purchased separately.
5 Equipped with Bluetooth® low energy technology. The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by Canon Europe Ltd. is under license. Other trademarks and trade names are those of their respective owners. Wi-Fi® is a registered trademark of the Wi-Fi Alliance. The Bluetooth® word, mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by Canon Inc. is under license. Other trademarks and trade names are those of their respective owners.
6 Apple, Apple TV, Apple Watch, iPad, iPad Air, iPad Pro, iPhone, and Lightning are trademarks of Apple Inc., registered in the U.S. and other countries. tvOS is a trademark of Apple Inc.iPhone is trademark of Apple Inc., registered in the U.S. and other countries. IOS is a trademark or registered trademark of Cisco in the US and other countries and is used under licence. QR Code is registered trademark of DENSO WAVE INCORPORATED.
7 A full list of compatible cameras can be viewed here: https://image.canon/st/en/connectable-models.html
8 Original quality Image and video files are stored at no cost for 30 days from upload. There will be no capacity restrictions in general, however due to operational reasons, there may be situations where Canon needs to restrict upload capacity. When uploading an original image file, a thumbnail file (up to dimensions of 2048 pixels) will also be automatically generated and stored. Thumbnail files can still be viewed on image.canon at any time up to 1-year after expiration of the 30-day period following the original upload unless they are deleted by the user beforehand. Use of Google apps are subject to Google’s terms which may include a fee to upgrade storage capacity.
9 Google Play and Android are trademarks of Google LLC.
10 Applies to purchases made on or after 25th November 2019 in Australia from authorised distributors, dealers or retailers.
11 As long as stocks last. There are 3500 kits available that contain the limited-edition Status Anxiety strap for the Australian market.
