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Canon Inc. announced today that Canon-brand equipment comprised the number one share—approximately 75%1 of cameras—used by press photographers at 4 matches—semifinals (2 matches), 3rd place qualifiers, and final match—of Rugby World Cup New Zealand 20212. Throughout the tournament, Canon has empowered professional photographers aiming to capture decisive moments and contributed to the success of the tournament.
Professional photographers demand comprehensive assistance from camera makers, including state-of-the-art technology, top-class performance, customized service and a strong support network.
Canon is active behind the scenes at a wide variety of sporting events, aiming to achieve “zero downtime” for professional photographers so they’re never forced to stop and miss definitive moments of these intense competitions. For decades, the Company has built a reliable reputation and helped support journalists on the front lines through a wide range of services. Thanks to such efforts, Canon-brand equipment comprised the number one share—approximately 75% of cameras—used by press photographers at 4 matches—semifinals (2 matches), 3rd place qualifiers, and final match—of Rugby World Cup New Zealand 2021(9th Women’s edition).
Canon will continue striving to create competitive, highly reliable products and, through such on-site support of journalists as equipment maintenance, contribute to the further advancement of photographic and videographic expression.
“Whether I was running the sidings or covering back to back games at the Rugby World Cup 2021, having the Canon EOS R3, EOS R5 and EOS-1D X Mark III in hand, around my neck and over my shoulder. I felt confident that the trusted reliability of Canon Cameras would help me capture any moment in New Zealand's unpredictable environment.”
Having the support of Canon has been a tremendous asset. On site the technicians gave my cameras a basic service and sensor clean to make sure I was match fit for the 26 games of rugby that lay ahead. I was able to supplement my equipment specifically with the loan of two wireless file transmitters which the friendly and knowledgeable Canon staff setup. This enabled me to file directly from my cameras to the Reuters Picture Desk enabling the images to be available to world-wide clients instantly.”
1 Average of data obtained from 4 matches of tournament. Based on a Canon survey.
2 Due to the COVID-19 pandemic, the tournament scheduled for 2021 was postponed to 2022.
