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Canon Announces PowerShot Digital Compact Camera
The PowerShot G10 combines advanced technology, Canon's latest image processor and a classic design to form a compelling offer for photo enthusiasts.


Sydney, 17 September 2008: Canon Australia today introduced the PowerShot G10, a model destined to become the leading compact digital camera in its range. Successor to the acclaimed PowerShot G9, this pocket powerhouse combines superior technology with the latest in image processing to deliver nothing short of exceptional image quality.

"The new Canon PowerShot G10 is a must have for those serious about their photography and an ideal companion for Digital SLR users seeking a digital compact camera," stated Kimberley Langton, Brand Manager - Digital Still Cameras, Consumer Imaging Products Group, Canon Australia. "With exquisite image quality, full manual control, the latest image processor and a classic body design, this model will certainly set the benchmark in its class."

Creative Control and Full Flexibility
Full creative control and a variety of custom functions have been incorporated to further enhance this popular model. The long awaited 28mm wide angle, 5x Optical Zoom lens is a highly desirable feature of the PowerShot G10. The lens allows for greater creativity when shooting, allowing users to capture beautiful landscapes or great group shots.

The highly valued RAW format has been maintained, enabling PowerShot G10 users full flexibility when manipulating their images ensuring the highest image quality possible. The RAW image processing has been enhanced and includes Digital Photo Professional into the bundled software. This innovative software shares the same editing environment as Canon's EOS range, ensuring stress free image editing, especially for the seasoned EOS user.

For even greater flexibility, the user can choose one of two Custom Modes allowing them to record their preferred shooting settings. Further customisation is allowed through My Menu which enables users to program the menus that they use most often and arrange these in the display.

Advanced Canon Technology to Create the Highest Quality Images
The PowerShot G10 introduces a variety of new features to achieve the superior image quality. Canon's new DiG!C 4 incorporates improved Face Detection including Face Detect Self Timer, Motion Detection technologies and new features including Servo AF and Intelligent Contrast Correction. A new movie function also allows longer movie recording using less memory.*

Equipped with a high-resolution 14.7 megapixel image sensor, the PowerShot G10 produces both highly detailed imaging and a rich expressive power.

Further supporting advanced users the G10 offers compatibility with a number of EOS accessories including Speedlites and remote switches. Optional accessories like the tele-converter and water proof case allow users to explore their photography further.

Improved Operability and Classic Design
Canon's high resolution 3 inch PureColour II LCD (approx 461,000 dots) faithfully reproduces colour and provides superior image display. The inclusion of an exposure compensation dial and an ISO dial enhances the useability of the PowerShot G10 for the advanced amateur.

Key Product Points
  • 14.7 megapixel CCD image sensor
  • 28mm wide lens for beautiful landscapes and great group shots
  • RAW format to attain the highest image quality possible
  • 5x Optical Zoom with Optical Image Stabilizer for blur-free image close-ups
  • 3.0" PureColour II LCD Monitor for clear and easy image preview
  • High-speed, high-precision DiG!C 4 Image Processor offering advanced Face Detection including Face Detect Self Timer, Motion Detection, Servo AF, Intelligent Contrast Correction and enhanced movie recording using less memory

    Pricing and Availability
    The Canon PowerShot G10 (RRP $TBC) will be available through Canon dealers nationally in November. For more information customers can contact Canon on 1800 021 167, or visit the website canon.com.au.


    About Canon
    Canon Australia is a leading provider of advanced, simple-to-use imaging solutions for businesses and consumers. Canon's Australian R&D company, CiSRA, develops customised solutions for local customers, and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-three US patent recipients for the past 16 years, and had global revenues of around $US39 billion in 2007. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit canon.com.au
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    Pictured: PowerShot G10

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