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THE CANON SOLUTION
FEEDBACK FROM CHROME
With over 40 years of industry experience, Chrome Still and Motion Image Creators (Chrome) is one of the most technologically advanced and versatile pre-press and design groups in Australia.Chrome operates out of two locations;a head office and major production facility at suburban Smithfield and a smaller outlet among the high-tech companies of North Sydney. Chrome findsmuch of its business as a specialist supplier to the packaging industry,producing very large format film, proofing, platemaking and large format digital printing. Other clients are drawn from the printing,advertising,design and graphic markets throughout Australia and New Zealand.
Already running an array of Canon equipment,Chrome recently purchased a Canon CLC1150 for its head office to upgrade ageing machinery and meet increased customer demand, which the company experienced in 2002.The company also purchased two Cyclone Digital Proofer RIPs, one for each location,with one attaching to a previously purchased Canon CLC1120.
"We've always had Canon equipment here, but the technology was a few years old.We were also beginning to have requests for double-sided prints more and more,"explains Ian Horburgh,General Manager of Chrome.
"We approached Canon regarding that and they were able to not only upgrade the RIPs at both North Sydney and Smithfield to help us produce the jobs faster and more efficiently,but were also able to install the new machine to produce double-sided colour documents."
THE CANON SOLUTION
The CLC1150 suited Chrome's needs,accelerating its output to 11 full colour and 42 black &white A4 pages per minute,in addition to providing a maximum paper-capacity of 3,850 sheets in combination with automatic duplexing.
According to Mr Horburgh,the business benefits of the CLC1150 solution have already been seen in a short period of time.
"Basically we're able to be faster and more efficient in producing our proofs in addition to gaining increased consistency of the proofs.Not only are we about 25 per cent faster,we are also more confident in the actual output being created,"said Mr Horburgh.
An important part of the CLC1150's speed at Chrome is derived from the use of the new Cyclone Digital Proofer RIP now attached to the machine.Using this RIP,the device meets the new 3DAP (Digital Data Delivery for Australian Publications)standards for digital proofing when operated in conjunction with the approved 3DAP guidelines.
3DAP is an Australian printing and publishing industry committee formed to address the needs of a totally digital production environment.The guidelines established by the committee members ensure graphic material prepared by different sources can be faithfully reproduced together on the same press sheet.This has been a major achievement for the local publication printing industry.
"We had a lot of people requesting 3DAP proofs which we couldn't service.With the new 3DAP compatible set up, the CLC1150 is actually generating new business,"said Mr Horburgh.
FEEDBACK FROM CHROME
In a work environment,the best form of feedback is usually from the people working at the coalface and the staff at Chrome have reported the CLC1150 is"extremely reliable "and "a lot faster "than the previous devices.
"I'm not kidding when I say Canon has been very helpful to this company in the last six months or so. They've gone above and beyond the call of duty.They have helped us in a number of ways to ensure we are satisfying our customers,"said Mr Horburgh.
"With that type of attitude and backup and service,we're very confident with using Canon,"said Mr Horburgh.
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